Sales Letters
The following letters introduce products for sales.
Useful Key Phrases
- Are you having trouble …
- This is why it is important to have …
- At X, we have the skills and experience to …
- May we stop by and offer you a FREE estimate of how much it would cost to …
- If so, give us a call at X and set up and appointment with one of your friendly operators.
Example Letter
Document Makers
2398 Red Street
Salem, MA 34588
March 10, 2011
Thomas R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502
Dear Mr. Smith:
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at 789-8989 and set up and appointment with one of your friendly operators.
Sincerely,
(signature here)
Richard Brown
President
RB/sp
Orders
The following letters place product orders.
Useful Key Phrases
- Would you please send …
- According to your website / magazine / leaflet, …
- COD (cash on delivery)
- NOTE: The intials at the bottom of the letter indicate who the letter is from followed by who typed the letter – for example: from Ken Beare typed by Ron Easton = KB/re
Example Letters
May 23, 2011
Mr. Jack Brown,
Director
Used Books Online
Seattle, WA 98795
Dear Mr. Brown:
Would you please send me the following used books via COD? According to your Web site, orders nned to include the title, author, and publisher.
| Title | Author | Publisher |
| Driving Home | Peter Lawford | Jackson and Co. |
| Christmas Myth | Margaret Smith | Smoothers |
| Landscaping for Fun | Janet Patterson | Nature Ltd. |
Thank you very much,
(signature here)
Fred Finkleham,
Professor, OUS
FR/to
Claim Letters
The following letters make claims against unsatisfactory work.
Useful Key Phrases
- As someone who has worked with …
- we were very disappointed to find / see / have discovered …
- As our written agreement stipulated, we expected …
- I think you will agree that a communication problem exists.
- We would like you to …, or provide us with a refund.
Example Letter
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502
August 17, 2011
Richard Brown, President
Document Makers
Salem, MA 34588
Dear Mr. Brown:
As someone who has worked with your company for over 3 years, we were very disappointed to see the documents you produced for our latest Drivers Co. publicity campaign.
As our written agreement stipulated, we expected full color leaflets with fancy explanatory texts, but instead, we found that black and white photos had been included in the prepared leaflets. I think you will agree that a communication problem exists.
We would like you to send out a photographer to provide us with the promised color coverage, or provide us with a refund.
Yours truly,
(signature here)
Thomas R. Smith,
Director
TRS/lj
Claim Adjustment Letters
The following letters adjust claims against unsatisfactory work.
Useful Key Phrases
- I was very disappointed to read your letter of … dealing with …
- As someone who values your business, I have already …
- Also, we will deduct another X percent of the bill for the misunderstanding.
- Thank you for your patience.
Example Letter
Document Makers
2398 Red Street
Salem, MA 34588
March 10, 2011
Thomas R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502
Dear Mr. Smith:
I was very disappointed to read your letter of August 17 dealing with the issue of incorrectly produced publicity leaflets. As someone who values your business, I have already begun to find a solution to resolve this problem.
My top photographer will call you to arrange an appointment at your earliest possible convenience to re-take photos in full color. Also, we will deduct another 15 percent of the bill for the misunderstanding. Thank you for your patience.
Sincerely,
(signature here)
Richard Brown
President
RB/sp
Enquiries – Asking for Information
We write an enquiry when we want to ask for more information concerning a product, service or other information about a product or service that interests us. These letters are often written in response to an advertisement that we have seen in the paper, a magazine, a commercial on television when we are interested in purchasing a product, but would like more information before making a decision.
Remember to place your or your company’s address at the top of the letter (or use your company’s letterhead) followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right.
Important Language to Remember
- The Start: Dear Sir or Madam
To Whom It May Concern – (very formal as you do not know the person to whom you are writing) - Giving Reference: With reference to your advertisement (ad) in…
Regarding your advertisement (ad) in … - Requesting a Catalogue, Brochure, Etc.: After the reference, add a comma and continue – … , would (Could) you please send me …
- Requesting Further Information: I would also like to know …
Could you tell me whether … - Signature: Yours faithfully – (very formal as you do not know the person to whom you are writing)
An example letter
Kenneth Beare
2520 Visita Avenue
Olympia, WA 98501
Jackson Brothers
3487 23rd Street
New York, NY 12009
September 12, 2011
To Whom It May Concern:
With reference to your advertisement in yesterday’s New York Times, could you please send me a copy of your latest catalogue. I would also like to know if it is possible to make purchases online.
Yours faithfully
(Signature)
Responding to Enquiries and Requests for Information
It is very important to make a good impression when responding to enquiries from potential customers. Of course, the best impression will be made by providing the materials or information that the perspective client has asked for, this positive impression will be improved by a well written response.
Remember to place your or your company’s address at the top of the letter (or use your company’s letterhead) followed by the address of the company you are writing to. The date can either be placed double spaced down or to the right. You can also include a reference number for correspondence.
Important Language to Remember
- The Start:Dear Mr, Ms (Mrs, Miss VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss)
- Thanking the Potential Customer for His/Her Interest:Thank you for your letter of … enquiring (asking for information) about …
We would like to thank you for your letter of … enquiring (asking for information) about … - Providing Requested Materials:We are pleased to enclose …
Enclosed you will find …
We enclose … - Providing Additional Information:
We would also like to inform you …
Regarding your question about …
In answer to your question (enquiry) about … - Closing a Letter Hoping for Future Business:
We look forward to … hearing from you / receiving your order / welcoming you as our client (customer). - Signature:
Yours sincerely (remember use ‚Yours faithfully‘ when you don’t know the name of the person you are writing and ‚Yours sincerely‘ when you do.
An example letter
Jackson Brothers
3487 23rd Street
New York, NY 12009
Kenneth Beare
Administrative Director
English Learners & Company
2520 Visita Avenue
Olympia, WA 98501
September 12, 2011
Dear Mr Beare
Thank you for your enquiry of 12 September asking for the latest edition of our catalogue.
We are pleased to enclose our latest brochure. We would also like to inform you that it is possible to make purchases online at http:\\jacksonbros.com.
We look forward to welcoming you as our customer.
Yours faithfully
(Signature)
Dennis Jackson
Marketing Director
Jackson Brothers